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SO WHY DID WE START?
Are you tired of trying countless products when none ends up being suitable for your skin type? Tired of having to look at all ingredients to make sure you won’t have a flare up but still do? Tired to spend money on thousands of different products to get an average result?
At KURE we understand that having a sensitive skin can be challenging sometimes. We know that the process of finding the perfect skincare routine that is gentle but also efficient can be time consuming.
That’s why we have decided to come up with a minimalist range of products for your delicate skin.
Because we believe that less is more, our small line of products is a concentrate of organic ingredients with amazing healing properties.
A Personal Note
The cosmetic world has always been a passion of mine, I’ve actually worked for a luxurious cosmetic brand here in Switzerland until I decide to part ways and create my own. In my opinion, having a great skincare routine doesn’t just enhance the beauty of your skin but also improves your mood and confidence. For me, it all became real 3 years ago when I had a huge eczema flare-up on both my face and hands.
To be completely honest with you, this period of my life was complicated, it was hard for me to see myself with red patches all over my face and not be able to do anything about it. I tried to cover it with makeup, but it made it worse, at this point I was hopeless.
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It was starting to affect my social life, and that is when I knew things had to change. After watching and reading numerous videos, books, and articles about eczema and its causes, I decided to upgrade my food and skin diet. The combination of both was just a game changer. Aloe Vera became quickly my go-to for my skin, it was cooling down my irritated skin while moisturizing it and offering itch relief. Alongside so many other ingredients like chamomilla, vitamin B, and oatmeal that are great antioxidants and very soothing for the skin.
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My mission, through KURE is to save both your time and skin by offering you a minimalist range of products; the perfect blend of real organic ingredients, and our most sincere commitment towards a greener, more sustainable life.
Alexia
OUR PRODUCTS
Kure was born out of a desire to create a range of natural, unisex and eco-responsible cosmetic products. A brand that could truly reflects our commitment to transparency, minimalism and authenticity sublimated by a touch of swiss luxury. Our promise of a unique and soothing skincare experience with formulas highly concentrated in pure organic active ingredients.
OUR NOT SO SECRET RECIPE
We value total transparency and honesty. Our laboratory in Switzerland provides us with only organic ingredients with amazing healing properties for sensitive skin. The lead plant in all our formulas is the Aloe Vera, called by Kure the “Wonder plant” due to its supernatural powers. Not only it is rich in vitamin C, E, and beta-carotene is known for its nourishing and anti-aging qualities, but it has also amazing anti-inflammatory properties which is great for skin conditions like eczema and acne.