YOUR SKIN-KURE FROM SWITZERLAND
At Kure, we believe sensitive skin should be celebrated. This is why we have created with care and love, a range of products made just for you, in our country of origin, Switzerland. Without compromise, we like to keep it simple here!
Our minimalist approach to skincare offers effective, 100% natural products that replace the unnecessary and overwhelming steps of traditional skincare. No compromise on sustainability either with our 100% European green supply chain. We have made it a point of honor to be part of a responsible, local and social dynamic.
Kure was born out of a desire to create a range of natural, unisex and eco-responsible cosmetic products. A brand that could truly reflects our commitment to transparency, minimalism and authenticity sublimated by a touch of swiss luxury.
Our natural and minimal approach to cosmetics aims to take care of your skin while protecting our planet. Our products are made by a local laboratory in Switzerland following sustainable beliefs and operating with respect to the environment and to workers. They are bottled, packaged, labeled, and put into parcels by local establishments with the social mission of employing people who are usually excluded from the labor market, particularly because of a disability.
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The cosmetic world has always been a passion of hers; Alexia worked for a luxurious cosmetic brand in Switzerland until she decide to part ways and create her own, noticing that too few cosmetic brands were proposing natural options for sensitive skin like hers. It is through her own struggle dealing with sensitive skin, and more especially eczema, that she saw a great opportunity to help others.
Her mission, through KURE is to save both of people’s time and skin by offering them a minimalist range of products ; the perfect blend of real organic ingredients and Kure’s most sincere commitment towards a greener, more sustainable life.